Mark McCallum
Business Development Director 
codemantra

Mark is the Business Development Director for the UK and Europe at codemantra U.S. LLC. He has worked in publishing for over 30 years and has been involved in and led digital solutions since the 1990s, when he launched and managed Random House’s digital initiatives, including the company’s first eBook programme. Additionally, he has produced digital strategies and solutions for a number of publishers and provided publishing insights to global brands, and the consultancy and investor community.

 

At codemantra Mark is responsible for managing the company’s UK and European account base and developing new business opportunities and markets outside of publishing – principally in the public sector for accessibility. Since 2019 he has collaborated with UK’s and EU’s accessibility advocates and experts (the Publishers’ Association’s Accessibility Action Group, L’Association Valentin Hauy, the EU’s Web Accessibility Initiative, the Croatian Association for the Blind and Information Ministry) to understand the challenges and requirements of making truly accessible content. codemantra is a member of the World Wide Web Consortium’s accessibility advisory group and provide digital accessibility software and service solutions across the public and commercial sector.

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Making your content accessible is not a requirement, it is an opportunity.

Domestic and international laws (Section 508 in the USA, PSBAR in the UK and the European Disability Act) have pushed accessibility to the forefront of content publishers’ and owners’ priorities. However, accessibility compliance should not be viewed as a requirement but as an opportunity. The consequences of making content accessible – richer metadata, greater impact and the potential to truly enhance the data content owners can report back to stakeholders – requires little more of publishers than the establishment of efficient accessibility workflows. 

codemantra has been collaborating with the University of Kent’s OA journals team on the Journal of Advanced Professional Practice, utilising its technology to refine workflows for new articles and to create workflows that add even greater enhancements to the finished content. Incorporating semantic enrichment into the workflow allows us to improve the overall metadata provided for the content – where key words generated by the taxonomies align with publishing categories (such as BISAC or Thema) they are added to the metadata. More significantly, those key words can then be incorporated into the alt text that describes the research material, thus making the research data more discoverable and positioned for greater impact.

At ConTech Kent and codemantra would share insights and advice on how meeting obligations actually delivers to primary commercial requirements: delivering greater access for publishers’ content and enriching the data that publishing that content generates.