ConTech 2022 – transformation at the intersection of content, technology and chaos.

Shifting from Power to Purpose in the Age of Data

The information industry was already experiencing disruptive challenges when the global pandemic hit and accelerated the pace of change. With increased customer expectations, rapidly changing technology capabilities, and business model uncertainty it seems fair to say content markets can no longer be viewed as mature. Change within existing structures and habits is no longer enough to keep up the changing landscape. Cultural evolution is needed to manage the rapid pace of change and high degree of uncertainty we face. Values, behaviours, and decision-making protocols must get renewed attention for us to sustain, compete, and thrive.

However, the challenges we face have also unleashed a phenomenal new culture of creativity. Long-standing notions of what is and is not possible within the industry, and within individual organisations, are being questioned and even discarded. People are beginning to realize that culture is a “first class business object” to mold and measure.

Could it be that the challenges in front of us can be rejuvenating and will inspire us to move past some perceived and often artificial barriers? Do the same data, technology, political, cultural, and economic forces necessitating reinvention on a vast scale ultimately create new opportunities for us to shift and succeed?

ConTech 2022 is sharply focused on this intersection of content, technology and chaos and will deliver an exceptional conference with thought leadership, practical tools, case studies and stories of successful transformation.

ConTech 2022 will look at Culture, Product, Content and Data, and the ‘from’ to ‘too’ journey that they all take. It is time to ask questions, whether the answer is what is wanted or not, whether it is thought to be ignorant or not, to an ‘expert’ or to a ‘hidden hero’. ConTech creates a platform for all those discussions and insights to take place.

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This year ConTech 2022 will continue hybrid! In person in London and online. The ConTech community can experience face to face and digital delivery that is completely integrated and presents major new opportunities to learn, network and share.

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